According to American forward Alex Morgan, the idea that Saudi Arabia's tourism agency might sponsor the 2023 Women's World Cup is "bizarre.".
Co-hosts Australia and New Zealand asked Fifa to "urgently clarify" earlier this month that Visit Saudi was not going to be an official sponsor of the tournament, which begins in July.
The Gulf kingdom has been charged with violating human rights.
Two-time World Cup champion Morgan declared, "Morally, it just doesn't make sense.".
"It's odd that Fifa has looked to have a Visit Saudi sponsorship for the Women's World Cup when I, Alex Morgan, would not even be supported and accepted in that country. ".
Saudi Arabia has made significant investments in sporting events in recent years, but it has come under fire for allegedly using these occasions to "sportswash" its image.
Despite some reforms under crown prince Mohammed bin Salman, including the lifting of the ban on women driving, women's rights activists are still in prison.
The crown prince, who denies the allegations made by Western intelligence agencies, is said to have given the go-ahead for the murder of journalist Jamal Khashoggi in 2018.
The sponsorship deal has not yet been formally announced, but the US Soccer Federation (USSF) said it would express its displeasure to the body that governs international football.
The USSF said in a statement to the Athletic on Wednesday that "US Soccer strongly supports human rights and equity for all and believes in the power of our sport to have a positive impact.".
"Although we have no control over how other organizations choose sponsors for the tournaments in which we participate, we can voice our objections and will continue to support our athletes. ".
The sponsorship agreement is a component of a new commercial partnership structure that Fifa established to enable brands to specifically support the women's game.
Although the size of the agreement has not been made public, insiders claim it will significantly improve the women's game, with the proceeds going back into football.
Morgan continued, "I just don't get it.
"What Saudi Arabia can do is put effort into their women's team, which was just formed a few years ago and has played so few games that they don't even have a current ranking within the Fifa ranking system.
"That's the advice I'd give them, and I sincerely hope Fifa follows through on its promise to act morally. ".
Women were only sent to the Olympics for the first time by Saudi Arabia in 2012. Nevertheless, the country has made strides in recent years to advance women's football, and in 2018 it allowed female spectators to watch matches for the first time.
A women's football department was established by the Saudi Arabian Football Federation in 2019, and two women have been appointed to its board of directors.
A Women's Football League will debut in 2020, and Saudi Arabia recently hosted and won a four-nation women's football tournament in an effort to make their first appearance in the Fifa women's world rankings.
From 20 July to 20 August, cities all over Australia and New Zealand will host the Women's World Cup, which organizers hope will draw a record-breaking two billion spectators.
