What is Kick, the streaming service to which xQc has subscribed

A man in a white shirt is speaking into a microphone while a woman with red hair and a red dress holds an award statue

There's a good chance you'll visit Twitch if you want to watch your preferred streamer. Is that, however, about to alter?

Two of the biggest names on the Amazon-owned platform, Amouranth and xQc, were poached by rival Kick, which has been making headlines.

The promise of a larger revenue cut has encouraged other, less well-known streamers to follow those high-profile converts.

However, not everyone is convinced, and opinions on the new competitor are divided.

It's fair to say that Twitch has struggled lately; some streamers left in opposition to the company's plans for stricter advertising regulations, forcing it to drop them.

Then, in a span of 48 hours, it lost Amouranth and xQc to Kick. According to reports, xQc was lured away with a deal worth about $100 million (£78 million).

You'll see that Kick, which officially debuted in January of this year, resembles Twitch quite a bit.

You can sort the livestreams on the standard rolling page by category or game name.

Additionally, there is a chat where viewers can interact with one another and the streamer while also having the option to subscribe or tip them.

One of Kick's biggest differences—and biggest draws—is payment.

It currently allows all content creators to keep 95% of their subscription revenue, as opposed to Twitch's 50% and YouTube's 70%.

Switching becomes obvious for streamers like Dean, also known as AverageDad, as a result.

Dean shows off his streaming set-up. He's behind a microphone, posing with a neutral, fairly serious look. He's got a very neat beard and tidy, short hair and wears a t-shirt with thin blue and burgundy stripes. The background is blurred but we can make out gaming memorabilia, including a framed Call of Duty print and several Funko Pop! figures in and out of boxes. Most appear to be Pokemon themed.
Dean claims that by streaming on Kick, he can make more money.

He asks, "Why wouldn't you want to make twice as much on this platform as you would on another platform?".

Dean, a streamer from Greater Manchester who left Twitch earlier this month, is now active on several platforms, including Kick, where he claims Twitch will face "a good old fight.".

At the end of the day, he says, content producers want to make money in any way they can.

Kick has a more lax content policy than the other, which is another significant distinction.

Additionally, the platform's gambling streams, which are prominently displayed and frequently rank in the top three categories, have generated discussion.

Ed Craven, a billionaire and co-founder of Stake . com, a cryptocurrency and betting platform that sponsors Everton FC and Alfa Romeo's F1 team, also co-founded Kick.

One of the accounts banned during a recent Twitch gambling crackdown was Stake . com.

And some streamers, including the incredibly well-liked Pokimane, have claimed that Kick's connections to gambling turn them off.

Moving there, she warned her 9.3m followers, would violate her morals.

Dean, however, dismisses much of the criticism as a "smear campaign" because there are still some gambling-related streams on Twitch, including roulette and slots streams from organizations that have a legal permit to operate them.

Two Everton fans in the stands at a game, both have their arms raised up in a celebratory pose. One wears a blue Everton home shirt, with the club's badge over the left breast and the Stake . com logo in the centre.
Stake . com also contributes to Kick and sponsors Everton FC.

Kick has also been referred to by some streamers as being much more toxic, especially for LGBT streamers and streamers of color.

According to them, there are fewer options available for handling harassment and abuse.

Leeds-based Nic, also known as NicScreams, claims that streaming on Kick wouldn't feel secure for her or her following.

She is also worried about some significant additions, like Twitch-banned Adin Ross.

He has a clear homophobic bias. Nic claims that he is openly misogynistic.

He has been shown in videos online to physically assault unrelated women, and nothing is done.

He is still earning money on Kick while streaming. ".

Kick has been contacted by BBC Newsbeat for comment, and we are awaiting a response.

It's fair to point out that the platform has rules against drug use and discrimination and is not a content free-for-all.

And when he broadcast the Batman movie The Dark Knight on his channel, xQc already faced legal repercussions for copyright infringement.

Nic, however, claims that she thinks Twitch does more to stop hate speech.

"I know that Twitch will look out for me if there's something going down in my stream that I don't like or that my community doesn't like," she says.

Streamer Nic wears a dark grey gaming headset with plastic bat sticking out of the top on either side. She's got reddish brown hair and wears a deep red lipstick.
Nic refers to her Twitch channel as a welcoming place for women and the LGBT+ community.

Nic acknowledges that earning money on Twitch has become more challenging, and she has switched from full-time to part-time streaming.

Although it reneged on plans to limit its advertising options, it is nonetheless moving forward with a second unpopular measure.

Simulcasting, in which streamers broadcast live content on several platforms at once—something many do to increase their income—is prohibited.

Streaming on Twitch is terrible financially, according to Nic.

You put a lot of effort into making this a career or a side business, and Twitch seems to be quick to take that away. " .

Ninja, the well-known streamer, looks like he's concentrating on a match as the orange glow of a gaming room emanates from behind him. He's wearing a large gaming headset with padded earcups and what looks like an American hockey or football style shirt in blue with yellow lines criss-crossing at points. His trademark spiky hair is coloured a teal/blue shade on this occasion.
Since Mixer was discontinued, Ninja has since re-joined Twitch.

Will Kick thus be a success?

Many people have drawn comparisons to Mixer, a Microsoft-launched rival to Twitch that was only briefly successful.

It gained notoriety when it inked a $50 million (£39 million) contract with well-known Fortnite streamer Ninja, but it was shut down a year later.

Dean, however, is certain that Kick will be unique.

In five years, he predicts, "Kick will dominate the conversation rather than Twitch.".

Dean believes that Kick's prediction that more prominent figures like xQc will join will only benefit streamers like him.

He claims that when xQc stops streaming, his viewers don't just decide they won't watch any more.

They'll linger for a while, perhaps taking a look at a few different streams, which will enable that platform to continuously develop and advance. ".

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